Some quotes from an article:
How the State Will Die by Jeffery Tucker.
Google bought YouTube in 2006 at the height of the infringement
hysteria. The new owners got busy trying to get the platform up to legal
standards and avoid billions in pending lawsuits. It seems that users
had been posting a vast amount of copyrighted material, and Google was
going to be held liable.
Over the next three years, the takedowns happened furiously. Users
were having content deleted. Short films that used copyrighted
background music found that their videos were silenced. Tributes to
popular artists that used their songs went dark. Even videos of people
dancing to a tune on their radio were torn down.
This was not fun for anyone. The artists didn’t like it. They are
mostly flattered by tributes and happy to get their music out there. The
copyright owners didn’t really benefit from it either. They get no new
revenue through takedowns.
...
Google worked out a new system of placing ads before videos and at
the bottom of videos. Many of these ads are incredibly interesting, by
the way, and not annoying to users, as they might be. (The whole
institution of YouTube ads deserves an article of its own.)
Further, Google worked out a deal with users and copyright owners. If
a given video infringed, the owner would be notified and would then get
a choice to either order a takedown or have an ad put up on the video
from which the owner would derive the revenue. Most everyone took the
revenue solution, simply because it is more advantageous to the owner to
gain than to slap the uploader around using the law.
What the owners have learned in the process is something that has
been obvious to many of us for a long time but, for some crazy reason,
was often lost on the enforcers. They learned that what looks like a
violation of the law and infringement on property rights can be
re-rendered as a form of peaceful advertising. Business enterprises have
no greater enemy than obscurity and no greater friend than attentive
people who might turn into customers.
...
This solution is changing the ethos of music distribution. When the
South Korean singer/rapper PSY came out with his “Gangnam Style” video
and song this fall, it went viral beyond anyone’s expectations. It is
poised to become the first YouTube video to receive 1 billion views, and
it has happened in a very short period of time.
PSY (Park Jae-sang) is an artist who had previously languished in
obscurity for a decade. He knew the value of exposure. When his song
began to be pirated, when restaurants opened with the name Gangnam
Style, when T-shirts and products began to appear all over, he
absolutely refused to enforce his intellectual property. He very
cleverly saw that sharing can only be good for him. And sure enough, he
is estimated to be raking in $8.1 million this year from iTunes
downloads, concert tickets, and advertising alone. Thanks to his refusal
to participate in the state’s system, he has become of the world’s most
famous musicians, and he will soon be one of the richest too.
...
Let’s reflect on the lessons here. In our time, the state’s regulatory
apparatus, not just in intellectual property, but in every area of life,
has set up an untenable situation for nearly everyone. Even those who
imagined that they would benefit from it are not doing so to the extent
they believed. That is because the march of history does not stop in the
face of even the largest attempts at enforcement. The market will
prevail — which is just another way of saying that human action will
prevail over the coercive machinery of the government — in the long run.
...
Folks, if you want to see how the state collapses in the future, this
is the direction to look. It won’t happen through politics. It won’t
happen by top-down reform. It won’t happen even through seminars. It
will happen through the trial and error of entrepreneurship, because the
market will not sit still. Faced with the ghastly costs of the
anachronistic nation-state, it will continue to find creative and
surprising ways around the coercive apparatus, effectively inventing new
realms of freedom that permit progress to occur.
Every act of entrepreneurship is revolutionary and rooted in the
anarchist spirit. It strikes at the heart of the status quo. It dares to
be dissatisfied with what is. It imagines something new and better. It
brings about unexpected, unapproved, and progressive change by adding a
new dimension of experience to how we understand ourselves and how we
interact with others.
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