A Mepps bucktail is the standard for bucktails and there are an endless array of of new bucktails.
The first surface baits, I think, were a Zara Spook, globe, and Tallywhacker.
An original jerkbait was a Suick.
The original crankbaits were Cisco Kids and Grandmas.
I thought I would point these products out because it is sometimes nice to patronize businesses that create the original ideas rather than those businesses that just copy the innovators.